From the outset the 
range has been created and developed to be as environmentally friendly as possible. From the sourcing of raw materials, the development of entirely new manufacturing processes, using cleaner/greener sources of electricity made by hydro pumps, windmill farms and solar, through to its eventual disposal and recycling – everything has been considered to ensure has a light environmental footprint, it can even be washed at 30°C.
- Face fabric – 90% cotton recycled from the clothing industry combined with 10% advanced dirt trapping microfibres
- Base fabric – made from recycled drink bottles & bottle tops
- Reverse – a range of recycled rubber backings produced from discarded tyres
- Manufactured in the UK at a plant approved by the Carbon Trust and keeps carbon mileage to a minimum
- 100% recyclable at the end of life – cradle to cradle ethos
- Organic printing inks – made from recycled materials and pure Yorkshire water – with GOTS standard (Global Organic Textile Standard).
Since we launched HugRug in 2008 we have recycled and used:
- 127,555 car tyres
- 4,373,333 t-shirts
- 2,733,333 plastic bottles
- Plus we’ve recycled 1,575,000 litres of water per year.